Sticky Ideas

How do you get people to care about what you are saying? How do certain ideas stick to our collective consciousness, even though they may not even be true (such as tampering with and poisioning Halloween candy, an unfortunate urban legend)? Just finished an interesting book called Made to Stick that outlines why some ideas survive and thrive and others don't. It's great for pastors, teachers, managers, coaches, parents, really anyone who's in the business of communicating ideas and desiring that people live out those ideas. It's an interesting read and the authors propose what I have found to be a useful model. If you don't want to buy the book, you can check out the model, hear a podcast, and get other free goodies by going to the website here.