Everyone is in Marketing

Used to be marketing was something only done by professionals or seen in a TV advertisement.

Now, though, if you are alive, you're in marketing.  Doesn't matter if you don't have a job, you're still in marketing.

Our words, actions, tweets, status updates, emails and text messages all help to communicate our lives and what we think.

How you answer the phone?  Marketing.
How quickly you respond to an email  (or consequently, don't respond to an email)?  Marketing.
Your recent facebook post or tweet?  Marketing.
Your words?  Marketing.
Your body language?  Marketing.

Granted, we're not perfect.  We will all continue to say things, do things, and post things that we shouldn't.   We'll obviously make (lots of!) mistakes in our communication and consequently our marketing.

But we can no longer say that we're not in marketing or that what we say and do doesn't have an impact on people.

Because it does.  It all does.