Influencers- Part 2

Some additional thoughts from the book Influencers:

• When you give of your time, you give of yourself – and by the way, there is no such thing as quality time.  If you want to persuade people you are serious, sacrifice your time.
• Anyone who sacrifices money to serve customers cares about customers.
• Nothing makes a new vital behavior seem more credible than when you sacrifice time, money, ego, and other priorities to demonstrate that what you say is important to you really is important to you.
• What’s the first step to changing norms?  It’s breaking the code of silence around the problem that always sustains the status quo.  When you make the undiscussable discussable, you openly embrace rather than fight the power of social influence. Changes in behavior must be preceded by changes in public discourse.
• Don’t use incentives to compensate for your failure to engage personal and social motivation.
• People are so often out of touch with the message they are sending that they inadvertently reward the wrong behavior.