- A
measure won’t drive behavior if it doesn’t maintain attention, and it
certainly won’t maintain attention if it’s rarely assessed – especially if
other measures are taken, discussed, and fretted over a hundred times more
frequently.
- Most
of us are in such a rush to influence others that we fail to stop and
thoughtfully decide what behaviors we want to change. Influencers are scrupulously careful
about identifying vital behaviors before setting off to create change.
- At
the end of a day a person asks “Can I do what’s required?” and, “Will it
be worth it?”. The first question
simply asks, “Am I able?” The
second, “Am I motivated?”
- Influencers
use four tactics to help people love what they hate:
- Allow
for choice
- Create
direct experiences
- Tell
meaningful stories
- Make
it a game
- Influencers
are far more reluctant to conclude that others enact unhealthy behaviors
simply because of a moral defect.
Rather, they suspect the misbehavior might be caused by something
less severe. In fact, they think
the misbehavior may actually be curable.
- When you swap coercive methods with personal choices, you open up the possibility of influencing even the most addictive and highly entrenched behaviors by gaining access to one of the most powerful human motivations: the power of the committed heart.
More thoughts tomorrow . . .
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