My boys have recently gotten into beyblades. My wife and I both think that they look like old school tops- you know, the toy you spin on the ground. But the boys love them. You battle with other players, there's an arena for them, and there's even a cartoon about them. All of this fuss over what is essentially a top.
Two thoughts- first, this is some pretty creative marketing from the people who make beyblade (and Pokemon, for that matter).
Second, and perhaps more important, is that Beyblade isn't just a top, but it is a top with a story. Yes, the marketing helps, but it is the story behind Beyblade that generates its popularity (and again, the same is true for Pokemon).
Our faith can either be like the top and just a top. You know, something fucntional, something useful, but not all that exciting. Or, our faith can be like a beyblade, which is still just a top, but with a story behind it, a story that we're apart of, a story we're helping to create. The choice is ours.
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