The Business of Belief

Good little book here that reads almost more as a collection of blog posts or short snippets.  My favorite thoughts:

• Effective leaders know the essential first step to changing people’s behavior is to understand their perspectives and embrace their desires and beliefs.  Everything else flows naturally from there.
• It’s not enough to simply know that we’re on the right path in life.  We must also feel and be affected by it.
• You’ve probably seen someone talking about something they know about.  But have you ever seen someone being what they’re talking about?  There’s a profound difference, one that creates a magnetic attraction.  And that difference is passion- a rare combination of confidence and energy.
• Great leaders influence stealthily and downplay their roles.  They hide the how.  They understand that belief is driven by our senses and by our feeling minds, and that we’re moved by our imagined stories and experiences.