Garbage Wars

Sioux Falls is in the midst of a garbage war.  Unlike some other towns/cities, Sioux Falls has several private garbage providers.  The result is lots of competition for your garbage service.  This new company coming into town has generated lots of attention (and by saying lots, I realize that it's perhaps a slow news cycle here!).  People are posting on Facebook about it.  Neighbors are talking about it.  Tarina even talked with one of the salesmen and thwarted his efforts.  And like the story cites, my garbage provider has already sent me two letters summarizing the new provider's tactics and stating why I am better off staying with them.

No worries- I'm very happy with my service, the price is right, and the company is local and family-owned.

But if only there was a way for faster communication than a letter, which by the time customers receive it, might have already made the switch?!    

At first glance, an email distribution list or a Facebook page for a garbage company might seen to be a bit moronic.  What's a garbage company going to post on their Facebook page- recycling specials?  Pictures of their new truck?

But with the arrival of a new competitor, if it warranted two separate communications through the mail, and if the new competitor has already picked off hundreds if not thousands of customers, then perhaps a more timely communication mode was needed.